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Media

2.5x Content Velocity for a Global Publisher

Built an AI-assisted intelligence layer, live topic calendar, and QA-backed publishing workflow.

content8 months2.5x Content Velocity
2.5x Content Velocity for a Global Publisher

The Challenge

Editorial teams lacked the workflows, tooling, and data signals to capture trending topics fast enough.

The Solution

Built an AI-assisted intelligence layer, live topic calendar, and QA-backed publishing workflow.

The Results

  • Content Velocity

    2.5x

  • Top Stories CTR

    +34%

  • Publishing Time

    -40%

Discovery & baselines

Log analysis, data mapping, and instrumentation of analytics & BI.

Execution sprints

Technical fixes, content production, PR activation, and launch plans.

Measurement & enablement

Live dashboards, workshops, and handover of optimisation playbooks.